A logo is the front door of a company. It is the first impression. A welcome. It has an energy. Famous logos get the hang of it, that’s why they are famous. But what makes a logo a success?
, but certain features such as typography, layout, pattern, and color have a huge impact on how people perceive a logo. Knowing how the big brands do it will help refine your brand and build a connection to your audience.
Let’s take a look at a few companies whose logo design has raised the bar, which is why they have been so successful and what we can learn from their designs.
10 legendary and famous logos
Apple’s first logo in 1976 did not look like the logo we know today. The original logo showed Isaac Newton sitting under a tree from which an apple hangs just before it falls down. Although it was very creative, Apple quickly simplified its logo into a literal apple.
Between 1977 and 1998, Apple mainly used a rainbow-colored logo design, which matched their first computer with color screen. From this grandiose color logo first a logo in shiny chrome and finally a matt. The version that knows the world today.
Like many other successful logos, it’s easy to emphasize the simplicity of Apple’s current logo design. So why change from a rainbow-colored logo to one in chrome and then matt?
Apple strives to create stylish products that are as easy to use as possible so that even people who have no idea about technology can use them. The chrome- and matt-colored logos demonstrate elegance and perfection; the rounded apple symbolizes style. All these features are synonymous with the Apple brand.
What about the bite?
Some people say the “bite” from the apple is a pun on the word “byte” (like in gigabytes or megabytes). Others call it a metaphor of the bite of insight that users gain in using Apple products. Either way, we think it’s a pretty great way to arouse interest in a minimalist design.
So what can we learn from Apple’s crass logo design? It’s important to pay attention to how the Apple logo represents the product features in its design. Your logo fits completely with the personality of your brand. When we think of Apple products, we think of words as accessible, elegant and intelligent. Your logo conveys exactly that.
The simplicity of their logo does a lot to keep the customer in mind. If a logo is too cluttered, we’ll probably just forget it. The strong and striking simplicity of the Apple logo means it is recognized everywhere and easy to remember.
Target designed its unique and synonymous logo in 1962. Originally, it consisted of three white and three red rings, over which the company’s name was striking. Just seven years later, the company released a famous ad in which a woman wore the Target logo as earrings – this was the first time Target’s branding had been “unexpected”.
In 1989, the company temporarily removed the image from its logo and it became a word mark with the word “TARGET” in bold type. But in 2006, the iconic, standalone bullseye returned without text.
How could you better represent the name “Target” than with an actual target or target? Makes sense, right? Simple, yes. But the passion behind the design goes even further.
Targets logo stands out due to the strong use of red and impressive simplicity. Many of the logos we’ll look at in this article have proven their worth over time with their stunning, minimalist design, and the Target logo is the best-known in the series.
The circle-in-circle design appeals to everyone. The use of negative space outside the outer red ring creates a strong and trustworthy image. Circles convey friendship, community and consistency – qualities that are important to the Target brand.
, red symbolizes passion, importance and attention. White stands for cleanliness, strength and health. If we look at the the company, the colors in their logo perfectly match the vision and purpose of the group.
It’s unbelievable how much thought went into such a simple logo.
Depending on your industry, you need to identify specific characteristics in your logo design. Shapes are ideal for this. If you want to demonstrate trust and community, circles like Target’s can communicate this to your customers.
Use negative space to not overload your design with too many elements that distract your customers from your brand’s most important features.
Google designed its original logo in 1998 and used a standard font to represent the company name. The logo remained virtually unchanged until 2009, when the company changed the coloring and shading of the font. In 2014, Google made a few minor changes in the running distance of the letters.
In 2015, Google introduced its new logo with a new, updated and individualized font and similar colors that were brighter and more saturated. This is mostly the logo that we know today.
Again, the simplicity of Google’s logo is clearly noticeable in its design (Do you see a trend here?). Like Apple, Google likes to brag about it is to the masses, which is a big part of what people know and love about the company.
Since Google chose a logo for its logo design, choosing their colors is extremely important. Google aimed at primary colors to give its design a striking look. Pay attention, however, to the “l” in the logo. Green is a secondary color. Google included it in their logo to say “we do not have to stick to the rules”. A decision that makes the company seem more innovative.
The running of the letters in the logo flows seamlessly to show how Google moves its users through its interface. The use of negative space also provides a strong contrast to the primary colors used and shows how the company stands out from the competition.
Finally, Google often uses bizarre versions of its logo to reflect international events. A great way for the company to interact side by side with a global audience.
Like Google, you should consider updating your logo to reflect local or global events. Of course, while you should not change your logo every week, an innovative touch like this is a great way to keep your customers interesting.
Think carefully about the color and lettering in your logo design. Do bright colors represent your brand? How much space should be between your letters? The Google logo gives us some great insights into the difference this can make.
The original FedEx logo was created in 1973 as a purely blue word mark on a patterned, blue background. Over the years, the colors and font have changed. But in 1994, the company introduced the logo we know today, with the iconic white arrow between the second E and the X.
Now I’ve already revealed it … FedEx hid a white arrow between the last E and the X, a subtle sign of speed, movement and precision – very important features for a supply and logistics brand.
FedEx also embodies many of his company’s arms through a clever use of color. While the purple color of the “Fed” is retained in the logo design, the “Ex” changes depending on the product. The most common color combination is violet and orange for FedEx Express, the service for most of the packages.
Pretty cool, right? We also find that.
By changing their logo colors, they can symbolize every aspect of their company in different ways. Because so important in the business world, any color may intentionally reflect a specific aspect of your brand.
Hidden meanings within a logo can be just the creative limit you’re looking for for your logo design. Why not try something like that? Give your consumers that “eye-opening” experience and give your design a touch of sophistication to really engage your audience in a cool way.
Changing the font color is another thing we can learn from the FedEx logo. Do you have different areas in your company where you could do something similar? Take a look at color psychology and see how you can incorporate multiple colors for multiple products into your logo design.
Founded in 1958 as Goldstar Electronics, the new LG brand was created in 1995 with a new logo and the slogan “Life’s Good”, which moved in a semicircle on the left side of the design. In 2011, the logo received a brilliant 3D effect, which the company still uses today.
What do you see when you look at the logo for the first time? Hello, winking Happy-Face!
Although it is more eye-catching than the hidden arrow in FedEx design, the emoji face in the LG logo is undoubtedly clever. The letters “LG” match the company slogan “Life’s Good”. And how could one bring these words to life better than with a happy face? In addition, the G is shaped like a power button, which is quite suitable for an electronics company. I told you, it’s clever.
Like the Target logo, LG uses a red circle in its design to symbolize friendship, community, and consistency. (Is not it good to know that a company appreciates durability when you buy a new technical device?) This particular shade of red is officially “the distinctive LG red”. It is not a particularly glamorous way of describing a color, but highlights the importance of the red brand and its color attributes.
On the shop windows of their shops, the logo receives a 3D effect. This makes it futuristic, which, , helps to “strengthen the visual power of their logo and convey their quality features to customers.”
Again, simplicity is the key to success. LG’s logo design finds ways to convey all of its brand features in one color, two letters and simple shapes. A great logo can establish a brand identity with just a few elements. Do not exaggerate!
LG also offers us another example of a hidden image in their logo design. If you want to unleash your creative side and do something similar, this is an extremely innovative way to showcase the quality characteristics of your brand.
Toyota’s story actually started out as “Toyoda,” named after the company’s founder. In 1936, the company held a public competition to design a new logo, and from then on called itself “Toyota”. This word is visually easier (and happier!) In Japanese. In 1989, the company introduced its current oval logo.
Like LG and Target, Toyota also uses red as the main brand color. When selling vehicles to the masses, community, friendship and endurance are indispensable qualities. But what about the ? It stands for conventionality, reliability, professionalism and safety, while the metallic sheen adds the feeling of high quality and quality.
The rounded corners of the logo convey perfection and elegance, while the font is bold and striking, implying strength and reliability.
So what do all the chic ovals in the logo mean? Toyota says the two vertical ovals inside the larger oval represent the heart of the consumer and the heart of the company. They overlap to illustrate the mutually beneficial relationship between the two. Together they form a “T”, the first letter of the company, which also reminds of the shape of a steering wheel.
While it’s one of the more complex logos, the sophistication and creativity behind the design definitely do a lot to reflect the care and perfection that Toyota puts into its products.
Pretty awesome, right?
Although still simple, Toyota has many hidden meanings in its logo design. You can too. It’s a big step to showing how much care you put into your business and building better relationships with your customers.
The Toyota logo is also a great example of contrast. The rounded corners of the design go well with the eye-catching thickness of the font. Consider fitting a similar contrast in your own design. Do you want to imply both strength and perfection? Or maybe elegance and consistency? Too much contrast can cause confusion, but if used properly, it’s a great way to bring your consumer several quality features in one.
Most automakers are changing their logos over time to keep up with design trends. But a logo that has managed to remain original and meaningful for over a century is the Mercedes star. The company introduced the star in 1909 and it is still the central element of their logo today.
Mercedes shows his logo on many of his cars and advertisements without caption. With decades of brand awareness, the brand can easily rely on customers to know what it is all about. The star itself is full of meaning: the three spikes stand for air, land and sea – all parts of the auto industry.
Like Toyota, the silver color stands for reliability, safety, professionalism and conventionality along with quality and quality. Do you notice an industry trend?
Compared to other brands, the Mercedes font is thin and rounded, giving it a touch of elegance – just the image that the company wants to create.
Fonts are important. Compare the Mercedes font with the Toyota logo and you can clearly see the difference. The rounded corners allow the company to create a luxurious feeling – with only three letters. Imagine this writing was thick, strong and chunky. That would not be so elegant, right?
If you plan to use text in your logo, remember that each font has its own personality. Find one that fits your brand and choose it for you.
You probably know Shell as a petroleum company. But a long time ago in 1891, everything began as a trading company specializing in exporting shells to Western countries.
In 1900 Shell introduced his first logo, a black and white drawing of a shell. Since then, the image of a shell has not disappeared from the company’s logo, but has been retreaded several times, including a colored makeover in 1948. The current logo has been around since 1995. The company now uses a stand-alone logo with no text.
Shells bright red and yellow brand colors are cult. Instead of a color psychological meaning, they have more of a cultural significance. When Shell first appeared in California, the company wanted colors that matched those of the Spanish flag – where many early Californian settlers were born – to build an emotional bond with their customers. If you look at how the company has evolved over time, you can say that this connection has become quite strong.
The shell stands for a mollusk, which refers to the roots of the company. But it is also part of the eco-cycle in oil production. A bold font and thick lines reflect a strong company with a strong standing in the business world. Can you imagine how people would look at the logo if it were plump and soft?
Could you reflect the story of your company in your logo? Or even make a strong cultural connection? Shell’s colors remind us of the company’s heritage. You could use this technique to forge an even stronger connection with your consumers.
Coca-Cola introduced its first black and white logo in 1886 (most things were back then). It has evolved over time, but the classic script in the style of a manuscript has remained largely the same. In 1958, the brand’s famous red and white became the official part of the logo.
During countless marketing campaigns (we all remember “Drink ‘a Coke with [insert name here]”), the logo has not changed much, except for the “white wave” we see below the text.
It’s hard to find a logo that’s more resilient than Coca-Cola’s. So what makes this logo design one of the undoubtedly most impressive in the world?
Originality and class.
The logo design of Coca-Cola stands for classic American culture. These two terms are synonymous. The italic and modern lettering is truly unique and personifies the modern class of the brand. When we think of classic America, we also see the Coca-Cola logo, which gives the logo both a nostalgic and intergenerational effect.
The modern Coca-Cola logo is recognized and loved around the world for its famous red and white. But why red?
. It is reminiscent of excitement, energy and passion. Do not these qualities also stand for the already mentioned classical American culture? Red ret in addition to the appetite, which is without a doubt the advantage for a beverage manufacturer!
What can not we get an original Coca-Cola, innovative and simple design? Seriously, if you ever need inspiration for your logo, you’re sure to find it here.
Lead by color. Coca-Cola and red are synonymous. The company really puts everything on one card when it comes to putting its brand colors into its products and marketing – and it works. Use color psychology to find a primary color that fits your brand and appeases the appetite of your own customers.
Also consider custom fonts. The Coca-Cola logo is particularly impressive because the font clearly matches the personality and identity of the brand. That’s because it’s completely individual. As you develop your brand, let your creativity run wild as you use or reinvent fonts, letters and shapes that are off-the-shelf to make your brand truly unique.
We all know Nike’s “Swoosh,” but hardly anyone would guess the story behind his design. In 1971, graphic design student Carolyn Davidson designed the logo and sold it to Nike co-founder Phil Knight for just $ 35.
Yes, you’ve read that correctly. 35 US dollars! Not a bad investment. Knight built Nike with the power of swoosh and the rest is history.
The swoosh originally came with an accompanying text. But he does not need that anymore. Like Shell, Apple, Mercedes, and Target, few companies boast that their logo is recognized around the world.
Not bad, Nike. Not bad.
In Greek mythology, Nike is the goddess of victory and the meaning behind the name inspired the logo. The swoosh mimics the goddess wing and represents Nike’s brand features.
What do you feel o look at the Nike logo? Speed? Beschununigung? Force? The company wants you to feel that. This innovative design represents all these features in a simple and creative way.
The swoosh is also reminiscent of a check mark, which stands for “yes”, a symbol for affirmation and positive attitude.
One of the most significant lessons we can learn from the Nike logo is how to convey properties through shapes. The swoosh is reminiscent of movement and speed. What shapes tell the story of your product, your brand and your mission?
Also, think about how to show your logo with or without text. Few logos can stand alone, but if done right, they can not be beat.
What famous logos do right
These famous logos belong to companies that admire people around the world for their success, philosophy, identity or customer satisfaction. Each logo captures the brand perfectly to create an identity that everyone can identify with.
What do they have in common? The perfect use of color, shapes and typography. And they all remain simple. Use these techniques to design a standout logo that tells your customers everything they need to know about you, your products, and your values. And do not forget to pay attention not only to what you want to know when you look at your logo, but also what you want to feel .
A great logo is not just a guarantee of success for a business, but a thoughtful, eye-catching logo design will help you establish yourself as a respected brand. In addition, you will look really good!