A Christmas marketing campaign can help keep your brand in the hearts and minds of consumers, especially at a time of year full of joy, happiness and, let’s face it, materialism. Here are our best 3 ways to make your brand shine during the Christmas season:
1. Smart ads
You probably will not be surprised that the connection between Christmas and shopping is still particularly strong. In the face of mostly obvious, sentimental Christmas advertising, some design agencies have moved on to a more ironic, humorous approach. You can make your mark stand out by using visual puns, positioning yourself as a seasonal pillar that customers will remember. But do not take our word …
V canine word games are also popular. The subtle imagery of this ABInBev brewery advertisement has eluded us the first few times, but then!
There is also the daring approach to start a controversy. roten Bechern in den Wahnsinn getrieben hat, haben sie dieses Jahr mit ihren grünen “Unity Cups“ wieder für Aufruhr gesorgt. Having driven people crazy with their completely red cups last year, Starbuck has caused a stir again this year with their green “Unity Cups” . And now they have announced the “real” Christmas cups for 2016, which bring back Christmas with full force.
2. Christmas wrapping
Starbucks is not the only company to give its packaging a Christmassy touch. The fact is that many others have recognized the potential for Christmas branding that allows them to be emotionally attached to their customers. Re-painting your packaging will not only help address customers’ yearning around Christmas, but will also allow you to create a perceived flaw, either as part of a limited Christmas sale of a product, or simply with a beautiful, unique one Box (which buyers may pick up and reuse after the product is used up, leaving you in their heads).
3. Winter colors
Psychologists have researched a lot about the complexity of how people react to colors. Branding experts have taken this information and tried to implement it. A widespread effort has been to define a color palette for each season. Many “winter” designs are quite intriguing and present interesting alternatives to the usually sugary sweet palette.
Dose of Tonik zeigt das oben dargestellte Moodboard (links), dass die winterspezifischen Eigenschaften von „kühlen, starken, klaren Farben“ mit „Luxus und Drama“ und „Kraft und Zuversicht“ erfüllt sind. According to Dose of Tonik , the moodboard shown above (left) shows that the winter-specific characteristics of “cool, strong, clear colors” are met with “luxury and drama” and “strength and confidence”. This color scheme could herald the holidays for many luxury brands. hat eine ähnliche Charakterisierung des Winters. The brand stylist has a similar characterization of winter. Their colors are “bright, strong, clear and cool”; general attributes include drama, abundance and precision. They offer the upper right image as an illustration. Both schemes pair cool, dark colors with bright, warm red, pink or orange.
You want to start a Christmas campaign for your brand? Consider colors that are luxurious and dramatic, and place them in a rich, warm accent. This will evoke the feeling of long nights and warm hearts.
You need more inspiration? We have something for you.
Whether you choose a cheeky (but tasteful) or civilized Christmas campaign, you can expect a nice reward. It is important not to forget to stay true to the Christmas season and your brand. Find the connection between the joy and yearning at Christmas time and you will find your reward under the famous tree. If you’re lucky, you might find the next red Starbucks mug under your tree or Menorah.
How do you approach your Christmas branding? Tell us in the comments!
This article was originally published in 2015. It has been updated with new information and re-published in 2016.