When you start your business, you have a lot to do to lay the foundation for your brand. But once you design your logo (Hurray!), You’ll feel like you’ve made the most important part of your branding.
Now chances are high that you’re probably looking at that logo, scratching your head and thinking, “Okay … and what now?”
If you’re like most companies, you’re not sure what to do after the first step. How do you take your logo and use it to create a successful brand – the kind of brand that connects to your audience and takes your business to the next level?
Let’s look at how to create a vibrant brand by applying your newly designed logo and brand guidelines in real life (and helping your business succeed).
Why a logo is so important for your branding
What do all these logos have in common? They act as the backbone of their brand.
Before we take a closer look at how to use a logo to bring your brand to life, let’s talk about why a logo is so important.
As we mentioned earlier, your logo is the foundation of your branding; it’s the foundation on which everything else builds. Your logo is your most obvious brand and what your target audience associates most with your brand. That’s why it’s the first step in the branding process; You need to make sure that your logo design feels appropriate to the brand, as all your other branding designs will build on it.
. Just look at the accelerator (and joint venture between Axel Springer and Porsche) . APX knew that they wanted a logo that feels like a real representation of who they are as a brand. And the final design they received from 99designs hit the nail on the head.
“Our logo is derived from 2 curves: the E-function and the Apex-curve. The e-function, a curve that grows exponentially, stands for growth towards infinity, and the apex is the vertex in motorsport where the rider can drive through the curve at the highest speed. APX’s focus is to help startups get the curve while maintaining the highest speed, “says Bào Hà, APX’s Head of Marketing and Communications. “The typography is clean and simple, as we want to represent the reputation of our two partners, while balancing the overall logo with bright colors that give the Charisma brand.”
APX also wanted to make sure that their logo really communicated their brand values. “We take all the resources we have at hand to help founders build the companies they want to build and do so in a way that is so successful that we’ll gather more resources to help more people to be able to “, says Hà. In other words, their brand is all about growth and connection, which is visually represented in the two curves.
The point is, your logo is more than just a graphic. Your logo should bring together what your business stands for – your values, your missions and your distinctive trait – and translate it into a visual message that you can use to connect with your target audience. Your logo is the face of your business and the starting point to bring your brand to life.
“We live in a world where we are completely exposed to communication. At Porsche, we feel it is essential to create strong branding and to provide direction and a clear message. I think this is also true for startups that need to be equally clear, “says Deniz Keskin, Head of Branding at Porsche.
The “preliminary work” before you bring your brand to life
Once you’ve designed your logo, you might want to get started right away. Doing a bit of groundwork before you go full-throttle will do much to make a successful transition.
And what is this bit of groundwork? We talk about .
Think of your brand guidelines as a blueprint for your branding; they form the framework for how, where and when your brand elements are used. Brand Guidelines are a must if your branding is to be consistent. Taking the time to put your branding on paper will make it a lot easier to bring your brand to life.
Your brand guidelines must contain everything that has to do with how you want to bring your branding to life. This can include:
- Color palette of the brand
- Brand fonts and typography
- Different versions of your logo (this may include your logo with / without text, in color / black and white or vertical / horizontal) and how / when / where you want to use that version
- brand voice
- Do’s and don’ts of your brand
The more detailed your brand guidelines are, the easier it is to create a unified brand experience across all the channels your target audience encounters in your brand – whether on social media, in your office, or at an event.
Bring your branding to life
Okay, now let’s get in on a good part – how to get your brand off the paper into the real world.
Designing your logo is the first step, but then you need to take that logo and see where you can put it in the real world, so that your branding becomes “real” for your clients, customers, and colleagues.
Luckily, there is no shortage of opportunities to bring your brand to life! Wherever you have the opportunity to connect with your audience, increase the brand’s recognition value, and show your logo / branding, you can bring your brand to life.
Here are just a few ways to apply your logo and branding elements:
- Your website
- Marketing materials (such as brochures, flyers or business cards)
- T-shirts, pens, or office supplies
- Advertising (digital and print)
- Social media
- Your office furniture
Using your logo to create various branding assets is a great way to bring your brand to life – as well as infuse your brand personality with everything you do! Seek ways to bring your personality into everything you do on a daily basis. “For us branding is more than just a logo or a visual design,” says Hà. “That’s why, for example, you’ll immediately spot our brand colors when you visit our office, and you’ll also see lots of funny things (that fit our brand), like a unicorn that lights up when you pull the apple, the red Porsche boxes and rims lying around in the office, the huge TV on two wheels, the various curves in the whole office, or the picture newspapers on the walls. “
Working with a designer to create your logo is an important step, but it’s just the first step in bringing your brand to life.
du derjenige, der es nutzen muss – und je mehr du es nutzt, umso stärker wird sich deine Marke für deine Zielgruppe anfühlen. Once you have your logo, you ‘re the one who needs to use it – and the more you use it, the more your brand will feel for your audience.