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20 Design Ideas For Print That You Can Apply Right Now

20 Design Ideas For Print That You Can Apply Right Now

Print materials are a type of brand collateral with one major advantage over digital: the ability to make an emotional connection through touch. When you can truly reach out and touch something, you’re going to have a more intimate relationship with the brand it represents – whether it’s a business card, a flyer, a catalog, or a personal letter on …

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5 Fun New Font Trends for Blogs in 2018

5 Fun New Font Trends for Blogs in 2018

Trends are very important if you want to be on track in the online world. Naturally, all bloggers need to keep up with the latest trends to get that mainstream juice they need. Blog design has always been an important factor that can determine the success of a certain blog. An important design element in blogs includes the font choice. …

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Six Ways to Generate Hot Leads as Freelance Graphic Designer

Six Ways to Generate Hot Leads as Freelance Graphic Designer

Today, almost every business has graphic design needs that occur on a regular basis. Most thriving businesses produce seasonal content and marketing materials every quarter. There is a nearly-endless amount of graphic design work out there for those who are able to scout it out. What are the best ways to generate leads as a graphic designer? Read on: We’re …

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Four Ways Graphic Design Influences Shopping Decisions

Four Ways Graphic Design Influences Shopping Decisions

When launching a business, we all believe that we’re unique. One and only. Unfortunately, nothing can be further from the truth. Namely, there are 28.8 million small businesses only in the US. So, the only way for you to survive in such an overly competitive ecosystem is to drive your target audience’s attention, intrigue them, and engage them. That’s where …

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20 Creative Insurance Company Logo Designs

20 Creative Insurance Company Logo Designs

Selecting the right insurer involves many different considerations. Given people may be required lock into long-term agreements, pay regular fees and often utilize them in times of difficulty, it’s imperative the business is trustworthy, accredited, and efficient. People want to be confident in the service, so will bear in mind factors such as the company’s financial stability, what is covered …

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5 Expert Tips on Creating the Perfect Name for Your Business

5 Expert Tips on Creating the Perfect Name for Your Business

Branding is the key differentiator that separates the good companies from the great. Your brand is the sum perception that your customers have of your business, whether it comes from intentional or unintentional actions. While far from all-encompassing, your company’s name is the first touch point that customers have with your business. A great name can’t save a bad company. …

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How to Avoid These Six Typical Pitfalls of Logo Design

How to Avoid These Six Typical Pitfalls of Logo Design

You might think successful businesses rise to the top based on distribution networks and price alone, think umbrellas or your popular local street vendor, but you would only be half right. Building brand recognition among the target market is also another contributor to business success. It’s the result of the business value proposition embodied in its company logo and brand …

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35 Famous Circle Logos From Big Brands In 2018

35 Famous Circle Logos From Big Brands In 2018

There’s something far reaching and profound about the circle shape given the countless meanings associated with it. But what is agreed is it remains a universal symbol of unity, wholeness, and inclusiveness. Circles have been ever present, in stars, the moon, the sun – and for thousands of years they have been used as a cosmic symbol of eternity, as …

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How To Ensure Your Branding Is Right For Your Target Market

How To Ensure Your Branding Is Right For Your Target Market

Have you ever done it? Bought a product or service because there was – either consciously or unconsciously – just something about its brand that suggested a better quality? So, what exactly is that something? Brands and branded objects are such a common element in our daily lives that we hardly ever stop to consider them more closely, although they …

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How To Produce The Perfect Packaging For Your Products

How To Produce The Perfect Packaging For Your Products

“It looks good and sells quickly.” Simple as that – that’s what packaging is and should be. Packaging functions differently for different products. Each product has a specific kind of packaging, and on some high end products that might just be as simple as a price tag. Whether a box, a bottle, paper or plastic, packaging acts as a convenient …

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