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How to make a great corporate design for your business

How to make a great corporate design for your business

When building a company you get many technical terms blown around the ears – “Distinctive feature”, “KPIs” and “brand perception”, my goodness! But there is a term that does not get as much attention as it deserves, even though it is the grandfather of all terms – corporate design. We have just emailed you the first lesson. A pioneer of …

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Design tips for business papers that are fun

Design tips for business papers that are fun

While the whole world has moved continuously into the digital realm, there has been a renewed interest in printed materials for some time. Things like beautiful packaging, and of course business papers. We have just emailed you the first lesson. If you’re thinking about business papers, you might come up with the boring designs of many stationery or serious typefaces …

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How to build a strong corporate identity

How to build a strong corporate identity

When you start out as an entrepreneur or startup, it sounds a bit formal to have a corporate identity. But do not let that word put you off. It is incredibly important to think about how your company is viewed by the outside world, and to consciously develop an identity that has a focus. But what exactly is a corporate …

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How much should your web design cost?

How much should your web design cost?

Imagine the following: You have just met a potential business partner and everything seems great. You’re ready to sign a contract, and then they invite you to their office – a rusty van under a bridge! That makes you doubt if you should work together, right? Well, that’s exactly how your clients, customers, and potential investors feel when they land …

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Interactive E-Mail Design: The Future of Advertising Emails

Interactive E-Mail Design: The Future of Advertising Emails

Our brains are eager to seek and perceive news. A fact that motivates e-mail marketers to fill the inboxes of their customers with news. E-mails have come a long way here: e-mails with plain text, static images and even animations like GIF and Cinemagrams have been replaced by interactivity. It’s all about interaction. More than 44% of respondents in a …

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How to choose the perfect colors for your business card

How to choose the perfect colors for your business card

Look at your business cards. What strikes you at first glance? If all you see is nothing black and white, chances are good that this is the first impression you make on others. Yes, it can be difficult to objectively view your own marketing materials, but there is at least one thing that makes your business card stand out from …

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3 marketing ideas for your festive Christmas branding

3 marketing ideas for your festive Christmas branding

A Christmas marketing campaign can help keep your brand in the hearts and minds of consumers, especially at a time of year full of joy, happiness and, let’s face it, materialism. Here are our best 3 ways to make your brand shine during the Christmas season: 1. Smart ads – You probably will not be surprised that the connection between …

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Guerrilla Marketing: 21 creative adverts and 5 ways you can use it for yourself

Guerrilla Marketing: 21 creative adverts and 5 ways you can use it for yourself

Guerrilla marketing, also known as “ambient advertising”, is a term coined by Jay Conrad Levinson and describes a form of marketing that uses unconventional means to achieve conventional goals. Sounds vague? Should be too. The beauty of guerrilla marketing is that there are no real limits, other than your imagination. . And to help you understand how imaginative marketing can …

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How to create a brand style guide

How to create a brand style guide

A brand style guide is the heart and soul of your brand – your mission, vision and values. The style guide transfers these into the design. So how do you create one? We show you! What is a brand style guide? – A brand style guide is a document that defines how a company presents itself to the world. In …

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The 7 logo types (and how to apply them)

The 7 logo types (and how to apply them)

A logo is a picture that symbolizes your company. But did you know that there are 7 different types of logos? Although they are all a combination of typography and images, each logotype gives your brand a different feel. And since your logo is the first one a new customer sees, it’s important that you get it right. You want …

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