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Uber’s New Logo and Visual Identity

Uber's New Logo and Visual Identity

Last week Uber unveiled a new logo and identity. Repositioning their brand for a new era, the company might have finally cured their controversial and confusing circular icon for a simple, modern wordmark as part of its rebrand. Uber was founded by Garrett Camp and Travis Kalanic in 2009 as a small start up company in San Francisco. Its first …

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