Since the birth of the dynamic logo, designers have come up with many ways to create adaptive logos for a wide range of applications. As customer needs change, it helps to continue exploring innovative ways – more flexibility can never hurt.
Five tips to get things started:
1. Release from the original specifications
Logo design: Experimental jet set
A common misconception is that all logos must always be adhered to. In other words, as soon as the logo is available it will be used in all applications. But that does not always have to be the case.
In the example above, the color scheme and arrangement of the letters have been defined. This leads to a resistance to writing, arrangement of the letters and division of colors – half green, half blue.
As long as these three things are kept, the placement and color scheme are adaptable and flexible, as demonstrated above.
2. Let the brand identity speak on several levels
Logo design: Designers Anonymous
The logo alone does not necessarily mean the entire brand identity. When this task is divided, for example, by the combination of ink and paper, the logo presence is not mandatory for complete branding.
Although the Parcel Yard logo is not shown on the front of the invitation, the brand identity comes into its own.
3. An identity as a concept
An adaptive logo can also be simply an idea or a concept. In the example above, the essential parts of the logo are an arrow up next to an arrow down. This idea is manifested in different ways on the T-shirt, the poster and the album and is nevertheless identifiable as the same brand. This is a good example of an extremely “loose” logo that reveals identity across multiple disciplines.
4. A logo font can be used anywhere
Logo design: Mayuscula
Logo fonts are probably the most adaptable classic logo format. It is a self-contained object with everything in one package: brand name, brand identity and aesthetics. That’s why brand identity can easily be instilled in everything – just by using the logo font.
5. The logo must work in black and white and color
It is important to know budget limits and pressure limitations from the customer side. In some cases, the company may not have the financial means to print a color version. With this awareness, it makes sense to create something that works in color and black and white, so you are prepared for each case.
The designs shown provide unique and creative solutions for adaptive logos. It is useful to include such in the repertoire. But do not let the proposals drive you crazy. You will find your own creative solutions that are tailored to your needs.