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Guerrilla Marketing: 21 creative adverts and 5 ways you can use it for yourself

Guerrilla Marketing: 21 creative adverts and 5 ways you can use it for yourself
Guerrilla Marketing: 21 creative adverts and 5 ways you can use it for yourself

Guerrilla marketing, also known as “ambient advertising”, is a term coined by Jay Conrad Levinson and describes a form of marketing that uses unconventional means to achieve conventional goals. Sounds vague? Should be too. The beauty of guerrilla marketing is that there are no real limits, other than your imagination. . And to help you understand how imaginative marketing can go, here are 5 ways to show how advertising leaves its conventional terrain and becomes part of everyday life .

Street art as guerrilla marketing

Historically, street art has always been a cheeky way to attract attention. What began as graffiti on trains and cars has become a unique urban language of artistic expression.

If a majority of your customers live in the city and your brand can cope with a few rough edges in conjunction with (supposed) vandalism, guerrilla marketing may be for you. All you need is a few basic things from the art supplies, which means it’s not that expensive, although you should hire an artist who knows the subject.

Speaking of artists. Do not forget that Street Art is just that: art. If you choose such a campaign, be prepared for headwinds – to the annoyance of those who consider art sacred and do not want to commercialize it. To make it a little clearer, imagine you visit the Louvre and see that the Mona Lisa is now being presented by McDonald’s.

What you need to know

  • Relatively low cost, depending on the size of the project and the number of artists involved
  • Exclusively for urban markets
  • Perfect for charity or social issues that are not accused of misusing art for commercial purposes

Our favorite examples of street art marketing

Guerrilla Marketing: 21 creative adverts and 5 ways you can use it for yourself
Street Artist Odeith praises and promotes the city of Baton Rouge in this intriguing 3D graffiti that will surely become a tourist attraction over the next few years. Via odeith

Public installations

When you were just a new entrepreneur and your business model was nothing more than a wink, you might have dreamed of having an ad on a giant billboard someday. But why should that be all? Many companies have gone further and built and installed huge things in public space.

Just like big billboards, campaigns of this size require that your business already has some success. Materials, permits and construction teams can quickly go into the money.

Installations work best when you focus on an object as a symbol, usually one that stands out from its surroundings. This creates a certain mystery that makes the public curious. Make sure the purpose of your installation is very clear. It will fail if the viewer does not find out who the ad is for.

What you need to know

  • This is one of the most expensive examples of guerrilla marketing
  • But also attracts the most attention
  • Suitable for established companies with a well-known brand image

Our favorite installations

Guerrilla marketing ads

You just started your business? You try to get known? Then you’re likely to have no huge budget to throw around. But do not worry, money is often not important in guerrilla marketing. Sometimes you just need a piece of paper and a bit of ingenuity to make a lot of noise.

What you need to know

  • The cheapest variant of guerrilla marketing
  • Suitable for new companies that are largely unknown to the public
  • The smallest form of guerrilla marketing, that is, your creativity will do most of the work

Our favorite ads

Pop-up Shops

Pop-up stores have emerged as the most avant-garde apparitions in retail. The genius of this is that you advertise and sell at the same time – because why spend money on advertising that should attract customers when the store can be the commercial? And as sophisticated as some of these stores are, they are still location independent. They can be packed together and rebuilt right before a festival, sports event or busy intersection.

What you need to know

  • Requires a big budget and sophisticated design
  • Suitable for retail companies with tangible products
  • Striking like installations, but creates a more memorable experience, as people are not only viewers but also buyers

Our favorite pop-up stores

Traditional advertising as guerrilla advertising

As innovative as all these campaigns are, the aim of this article is not to say that traditional marketing is bad – but that it is not the end of the line. The next few examples show that the line between guerrilla marketing and traditional marketing is not as narrow as you might think.

We’ve seen many guerrilla marketing campaigns carry their ads out, but the reverse is true. If you’re already advertising in the city, all you have to do is think outside the box.

What you need to know

  • The expenses are moderate and consist of traditional advertising spaces and materials
  • Suitable for companies with regular ads
  • Good location plays a big role here, so advertisers need to think about how the situation can amplify the message – eg. For example, local campaigns can benefit from including the neighborhood

Our favorite examples of traditional advertising as guerrilla advertising

Summary

A creative ad can do more than just encourage customers to buy. She speaks directly to her, makes her laugh and causes longing in them. But the most important thing: It brings you into conversation.

A successful guerrilla marketing campaign has the advantage of being not only more memorable, but also easier to share. Maybe the people who run past your huge bottle will never hold the real one in hand. But chances are they’re taking a picture, taking a selfie, or posing with a friend in front of it. And a short time later, your ad is no longer just on the street – it’s on social networks, viral, and may eventually land on a blog, inspiring the next one for its guerrilla advertising.

Guerrilla Marketing: 21 creative adverts and 5 ways you can use it for yourself

Guerrilla Marketing: 21 creative adverts and 5 ways you can use it for yourself
Guerrilla Marketing: 21 creative adverts and 5 ways you can use it for yourself

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