Imagine the following: You have just met a potential business partner and everything seems great. You’re ready to sign a contract, and then they invite you to their office – a rusty van under a bridge! That makes you doubt if you should work together, right? Well, that’s exactly how your clients, customers, and potential investors feel when they land on a dingy or outdated website. I’m sure you’d rather show them a fancy and working website to get them excited about working with you.
But how much will that cost you?
, lohnt es sich beinahe immer, in eine bessere Seite zu investieren. With , it’s almost always worth investing in a better website. The problem is finding a web design for a price that’s right for your budget.
In this article, we honestly and openly talk about the cost of web design. We explain what you can get for your budget and what to expect, so you will not get ripped off.
The first and perhaps most important thing to think about when it comes to web design costs is that they can vary completely. You can already get a website for 20 euros a year, but it will not look good (or worse, not be usable). And that’s our point: how good your web design is depends on how much you invest, but how much you invest is completely up to you.
Below we divide the best web design methods into 3 categories. They can also be understood as “low, medium and high priced”.
niedrigsten Preise für Webdesign bieten DIY-Methoden wie Vorlagen. The lowest prices for web design offer DIY methods like templates. Instead of money, they require time and brain fat. But if you’re using a free template and want to get more out of it, a professional designer would do just fine on your website.
mittlere Variante und üblichste Methode ist, direkt mit einem freiberuflichen Designer an deinem Webdesign zu arbeiten. The middle variant and most common method is to work directly with a freelance designer on your web design. Depending on the designer, this can be the ideal balance between cost and quality. You need to invest some time and effort in working with your designer, but you will get something unique and individual.
The cost of a freelance designer depends on his ability. Of course, a very good designer with decades of experience costs more than someone who has just come fresh from college and has his first assignment. Nevertheless, the bottom line is that a freelancer is almost always cheaper than an agency, even at the same level. Agencies offer extra service, but freelancers only pay for the design and nothing else.
höchsten Kosten für Webdesign bringen Agenturen mit sich. The highest costs for web design bring agencies. They are mainly suitable for large companies and established companies, take care of everything and require minimal effort on your part. The final product is usually great, they pay well.
“The form always follows the function”
Another big factor to consider when considering your web design costs is the difference between the look of your page and the feature. tatsächlich gut ist. Mistake a page that looks good, not one that is actually good. The truth is, the functionality of a page is always more important than its appearance. This goes back to a maxim of modern architecture in the 1940s, “Form follows function”, which states that the purpose of a building is paramount and dictates what the building looks like. tun soll. So, before you start thinking about the design of your page, first find out what to do .
To make this even clearer, here is a brief overview: “Webdesign” is a generic term that covers a few areas, even if they partially overlap:
- User Interface (UI) Design: The controls on your site; how easy / difficult it is for visitors to move around, interact with, and complete tasks on your site.
- Graphic Design (Visual): The ability to communicate through visuals (including images, color schemes, buttons, icons, and typography), increase conversions, promote brand personality, and enhance usability by influencing what your users see first ,
- fühlt , während er die Seite nutzt: Ist das Erlebnis intuitiv oder frustrierend, entspannend oder nervig? User Experience (UX) Design: How the user feels while using the page: Is the experience intuitive or frustrating, relaxing or annoying?
In the end, the UI design of your page has the highest priority. Think first of functionality rather than shape; what should your site do, not how it should look. Do not get us wrong, visuals are essential for good web design – but they should not be tackled until the usability of your site has been mastered.
This is not a general advice. The purpose of your page determines the cost of your web design. Complex user interfaces, additional features, and pages all add to your design and development costs. This will tell you which method is most effective for your budget.
Your 3 most effective web design options
Now that we have some background on how to decide which approach to web design to choose, let’s go through each method one by one. Here you can see where your money is going, what you can expect and what kind of business it works best for. We also have some tips on how to get the most out of your decision.
Die Preise enthalten keine Dinge wie Entwicklung, Hosting, Wartung oder andere Gebühren. Note: The prices do not include things like development, hosting, maintenance or other fees.
1. DIY using a template page
Price range: 0 – 300 €
Sites like WordPress, Wix, Squarespace, Weebly, and Shopify are leading the way in a new era of DIY web design, allowing anyone to run their own site at a minimal cost.
The first decision you make is which provider you use. The different pages address different styles and industries; Shopify is exclusively for ecommerce, WordPress has a large community of third party designs for more personalization etc.
These pages are aimed at people with little or no prior knowledge of design, so their usability is all about making them as easy to use as possible, often with a drag-and-drop feature. Inexperience in design should not stop you from using these sites, but if you need advanced design techniques, you should take the time to learn and learn something about it yourself.
These pages simplify such a complex process through templates. Most of these pages are built around templates, themes, and add-ons. You can either choose from a number of these preferences or download the special options and features you want.
The downside is having fewer personalization options. If you have new or original ideas, templates can suppress creativity; you are limited to what has been done before. Although you can sometimes come up with the perfect template, or barely assemble something close to your imagination, you’ll usually be left disappointed after going through lists for hours. Even worse, there is a likelihood that other sites (even competitors) will use exactly the same parts as you.
The cost of templates and add-ons vary greatly, with the very simple ones being in vain. One of the biggest misconceptions is that all of these DIY pages are completely free, as you often pay for new components, themes, or add-ons. These sites hide their best “design parts” behind a payment barrier or simply charge a higher price for the standard components. Some sites, such as WordPress, allow third-party add-ons that can charge as much as they want.
To calculate an exact price for your web design, get the cost of the components, add-ons, templates, or themes you need. (At this point, it helps us to have an overview of all the necessary functions in advance.) Sometimes, what you need is too expensive or even unavailable, so plan soon enough so that there are no surprises later.
Works best for …
Basically, this method works best for companies that are just beginning or pages that have only basic needs. Simple landing pages, online shops for weekend getaways, portfolio pages – nothing that a company can support in the long run. While these pages are a good start for someone who has an extremely tight budget, we’ve found that most companies move from a template to a different method within the first few years.
If you still have some money left, you can hire a designer to help you personalize your home-made page. Engaging a designer to help you work on your template costs less than commissioning a complete page. The quality will be better than if you do it yourself. This is especially true if you hire a designer who specializes in your platform; For example, WordPress has an extensive library of add-ons, so it would be helpful to hire someone who knows what to look for.
You should at least think about engaging a designer who works on your branding materials, such as logo or brand identity. dein Logo von einem professionellen Designer erstellt wird . A polished logo or a professional color scheme can add a little extra quality and class to a home-made page, so make sure your logo is created by a professional designer .
2. Engage a freelance web designer
Price range : 500 – 5,000+ €
The most common way to engage a freelancer for a web design is to strike the perfect balance between the cost and quality of the product. It’s a good middle ground between doing everything yourself and not doing anything at all.
Engaging a freelancer is more of a collaboration than outsourcing. You or someone on your team needs to explain the idea of your business. Some knowledge in design helps with communication.
In addition, you and your company need to know what you want first, with realistic expectations and conscious design decisions. alle deine Designentscheidungen deinem Freelancer überlässt, stehen die Chancen hoch, dass es komplett anders wird, als du es erwartet hast. Leaving all your design decisions to your freelancer will increase the chances that it will be completely different from what you expected. But be sure, a professional designer will create something that is both functional and good looking.
Depending on the functionality you want, you may also need to find a developer. Developers take care of the technical aspects of building a page, while designers take care of the things you see and interact with. Development is an additional cost factor involved in engaging a freelancer (unless you hire a designer to work on a DIY platform). , können aber günstiger sein, wenn du einen Freelancer im Ausland beschäftigst. The cost for developers is on average between , but can be cheaper if you have a freelancer in foreign countries.
Sometimes you can hire a designer who is also a developer. Clarify with your designer what service he offers.
The cost of a freelance web designer depends on the amount of work and skill of the designer. The more pages you need, the more work you have to do. Thus, the cost of web design are higher. If you need many pages with the same structure and look, one way to keep the price down is to hire a designer to create “templates” that you fill with content yourself. For example, if you have an online store, you could engage a designer to create a single template for a product page that you can use for each product.
If you need more maintenance than normal, you should think about engaging an internal designer. Freelancers work best for most pages, but a minority of pages require constant updates and revisions.
Works best for …
As a middle ground, engaging a freelance web designer is the smartest choice for most businesses. Most companies have needs that fall within the capabilities of freelancers; the only exception are companies with specific functions or overly complex needs.
Engaging a freelancer is also a good idea for companies big enough to need normal design work but too small to hire an internal designer. In many ways, a freelancer is a transitional step before seeking more ambitious goals.
We’ve talked a lot about what a freelancer can do, but the hardest part of engaging a freelancer is the actual hiring process. First of all, it’s hard to judge the skill of a designer if you’re unfamiliar with design, but especially people who do not understand much about design benefit most from freelance designers. Then there are the details, such as where to find them and to know what costs are appropriate. . To make this process easier, here’s an article on .
suche in unserer Datenbank mit Webdesignern nach dem passenden und beginne noch heute, mit ihm zu arbeiten. If you really want to find the best designer in your price range – or simply avoid the stress of engaging a designer – search our database of web designers for the right one and start working with it today.
If you already know what you are looking for, our personal rating system makes it easy for designers to seek skill and specialty. You can even filter results based on your own criteria, so all you have to do is look for styles that appeal to you.
A beautiful web design awaits you!
You just have to find the perfect designer.
Designwettbewerb an. In case you are still looking for ideas and inspiration about what kind of design you want, have a look at the design contest option . The crowdsourcing approach gives you dozens of design examples based on your preferences, giving you a variety of options before you make a deal.
3. Work with an agency
Price range : 3,000+ €
An agency is the best option one can get for money (although the quality of different agencies varies). Engaging an agency for the design of your site gives you the full program, but at a cost that can sometimes go up to the six-figure range.
In addition to the actual design talent, the money flows into additional benefits. The beauty of agencies is that a whole team works for you rather than a single employee. This means that you get individualized specialists – your own graphic designer, UX designer, author, SEO engineer, developer, etc. This format tends to produce more complete results than someone doing everything alone. You get as I said the complete package.
The other big advantage of agencies is that once you have hired them for a project, your work is more or less done. You can still keep track of progress and make comments, but you do not have to deal with daily work or problems.
However, if you choose the wrong agency, these “benefits” can turn against you. Choose an agency that suits the style you want. Also remember that sometimes too many cooks spoil the porridge. And if you prefer to touch, it can be frustrating not to be involved.
If you’re interested in getting involved with a design agency, you should, as always, summarize your necessary functions to determine if the high cost is justified. Most sites do not require such intensive treatment. But if, for example, you need a Content Management System (CMS) to manage all of your usability needs, that’s a bit much for a single freelancer.
Works best for …
In addition to large companies and corporations, agencies are also the best option for companies with complex requirements. Websites that use experimental technologies or host excessive pages require the extra hands of an agency. If your project moves within the normal requirements of web design, a freelancer should be able to handle this at a fraction of the cost.
Ask agencies for a breakdown of the price to make sure you only pay for the services you need. Some agencies outsource their work to freelancers and charge their clients the costs of taking care of everything. If you have no problem with doing this yourself, you could easily avoid this charge by hiring a freelancer or other specialist yourself. In other words, choose which service you use Freelancer for and for which an agency. So you always get the best deal.
Knowledge: Know where to look
We’ve divided the main web design methods into 3 basic categories to make the cost of web design more understandable, but the truth is that the quality varies greatly within each of these categories. Some top designers cost more than one of the cheaper agencies; Some DIY sites cost more than a freelancer.
It’s not enough to choose your method, you have to find the right platform, the right freelancer or the right agency in the crowd. But once again, knowing in advance what you need makes all subsequent decisions easier, including finding the right designer for you.