Search engine optimization is, of course, good. But in 2016, by the number of clicks to the selling page, this method of attracting traffic caught up with social networks. To pay attention not only to SEO, but also to resources from which thousands of people are ready to go to your website, it definitely makes sense.
If you still do not know where to start, this article is for you. We will tell you how to build a successful media strategy in any social network in just 5 steps.
1. Pay attention to smaller social networks.
Usually people use one search engine (maximum two) to solve all problems. But when it comes to social networks, most users become polygamous: VKontakte and Facebook choose to communicate with friends, Instagram – to share photos, Twitter – to record thoughts, and so on.
As an entrepreneur, you need to consider that there are other social networks , a little smaller. точно станет хорошей отправной точкой. If you do not know where to look for them, this list on Wikipedia will definitely be a good starting point.
The site does not have to have a million people to become a good marketing assistant.
If out of hundreds of thousands of users there is at least a small percentage of your target audience, then it makes sense to start leading the page on a less advertised resource. But to forget about Facebook, Twitter and other giants is also not worth it.
LinkedIn audience – 500 million users
2. Start tracking users.
First of all, create an account on the social network, which, in your opinion, is worthy of attention. Fill in the required information and upload multiple images. Spend a few hours on this, but be sure to make the profile attractive to users.
Social networking is communication. Therefore, your main task is to popularize the created page. At first it will be hard, but with every hundred new subscribers things will go uphill. The ideal way to start is to subscribe or add people with similar interests. You must understand what they breathe.
Be sure to fill in all the data that the social network itself offers. On some sites you can even find recommendations from the administration of the category “Learn how to make your page popular.” Do not ignore these tips.
3. Wait to get answers to most questions.
At this stage, you need only two things: a plan, how to bring users from the social network to your website, and time . Warren Buffet said: “For some results, it just takes time: you won’t get a baby in a month, even if you force nine women to get pregnant.”
When working with any social network you will not get instant results. Only after several months of active following the plan (it will be discussed below) you will receive a significant amount of traffic. Of course, the page development time can be reduced by advertising.
4. Develop a strategy
You need to understand what type of content users of the selected social network prefer (pictures, short posts or videos). If you carefully studied the second step, there will be no problems. This is very important: the content of your page affects user interaction.
Be sure to determine the topics and directions to which the audience reacts violently, and from time to time add posts with them
Remember, the content should go out with a certain frequency, so choose the frequency of publication of materials . How to calculate it? Find the most popular users (say, 10-15 people) and record the number of their publications per week. Then calculate the average.
When you understand all the nuances, determine what actions you could automate . For example, it is not necessary to go to the page every hour to publish something. For this, there are various postponed posting services. And the saved time can be spent on interaction with users, replies to their messages and so on.
One of the services of postponing posting SMM Planer
5. Improve strategy
With a strict adherence to the strategy (if you have correctly understood the desires of the audience), any plan will sooner or later fire. Everything works, subscribers are getting more and more … so why change something?
But you can always improve something . For example, you may have noticed that some strategy yields results, but it does not do it as effectively as you planned initially.
Choose important indicators for tracking (the number of likes or comments) and just stick to the previous 30 days strategy. Then evaluate the results and make changes to the plan (increase the number of posts per day, change the time of publication, and so on). After another 30 days, review again. Depending on the results, you can repeat these actions several more times.
Social networks are one of the best sources of traffic. And not to use it is a crime against your business. Even small “brothers” of Facebook and Instagram can attract thousands of visitors to your site if you start working in this direction now.
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