There are a million things to think about when creating the perfect web design: the graphics, the colors, the right images … One thing that is always underestimated is choosing fonts. Do not make the same mistake. Choosing the right font can have a big impact on the final look and feel of your web design. It seems like a small thing, but it has the potential to take your web design to the next level. Let me explain how. In this article, I’ll show you everything you need to know when selecting the fonts for your web design.
Do you have brand guidelines? Hold on to her.
Brand Guidelines determine how the elements of your brand are used. Your brand guidelines are an essential tool for communicating a coherent brand strategy. There are a number of rules that will help you and your designer to create a unified identity when you connect multiple elements of your brand by defining your colors, your logo and of course your typography.
So, if you already have a brand guide you can work with, be sure to stick to it as you create your web design. If you do not already have one, you can see .
The meaning of unity
The temptation may be to experiment with new fonts when creating your web design, but do not do it! Every time someone picks up a business card or visits your website, they get a glimpse of your brand’s DNA and the overall design of your business. Together, these perceptions need to create a complete and consistent picture – otherwise, your brand might end up looking like a mess without any recognition. That’s why it’s important to be consistent across all of your digital platforms and printed materials when it comes to color, style, and, you guessed it, fonts.
Match your existing brand fonts
Brand Guidelines include fonts and families, font sizes, and the hierarchy of fonts used by your brand, so you can instantly add them to your web design. If your brand uses an unfamiliar font, tools like “WhatTheFont” on
If your brand uses a custom typography, your designer will try to find a similar looking web font that he can use in your web design. Due to different browsers, it can happen that your self-created typography looks less clear and clean than you would like. Therefore, many web designers will use to get as close as possible to your brand typography.
You do not have any fonts and guidelines yet?
You have not chosen fonts for your brand yet? Here are a few key things to think about when choosing a font for your web design:
Find the personality of your brand
Your font must represent the personality of your brand so that your design is perfect. Are you more of a traditional company or are you minimalist and modern or fun and crazy? Would you describe your company as retro, classic, fancy or funky? Look at this article for even more questions you should ask yourself
Once you have answered these questions, you will have an understanding of the personality of your brand and what look and feel you should aim for with your web design. Based on this identity, you can now .
Choose fonts that match your brand
Let’s say you have a vintage clothing store with a cool, modern vibe. You could combine an oldschool-looking, funky headline font with a classic sans-serif font for the body text. For example, if you use a nice old-fashioned font like , which is known for its readability, for your text. This gives you a balanced look that is both timeless and modern, and fits in perfectly with your cool retro brand.
Or, let’s say you have a law firm or a high quality cosmetics brand and your typography is meant to communicate trust and professionalism with a touch of class. You can be stylish yet classic and elegant with serif typefaces like or , to really show your potential customers that you are completely reliable and provide first class service. If you want to know more, Venngage has written a good to help you make the right choice.
Whichever font you choose for your brand identity, make sure you choose a web-safe font that’s easy to use and fits most browsers. “What does Websecure mean?”, You ask yourself? Read on to find out.
What are web-safe fonts?
Using a web-safe font means that your visitors do not need to have a specific font installed on their computer. Earlier, 10 or more years ago, there were about 13 font families and web designers had to be careful to use only those few fonts that were displayed on most computers. Today, the gold standard, which appears flawlessly in every browser.
Be aware that many brands use individual fonts or fonts that are not web-based. In this case, developers can use software to turn the font into a “web-safe font”. Sometimes, even that is no guarantee that it will look good on the screen, especially if your typography is supposed to look very sharp. That’s why designers often face the challenge of finding similar (almost identical) web-safe fonts that are free and easy to display in all browsers.
What types of fonts are suitable for the web and why does this matter?
The best way to find the perfect web-safe font is to use Google Fonts and in most cases you’ll find what you’re looking for. With over 800 free, licensed fonts, it’s one of the best places to find web-safe fonts. If you include these fonts in your font collection, almost everyone will get your page displayed correctly. Since this font library is in a web service, your visitors from all over the world will see exactly the same page with the same font. In addition, it ensures that your Internet presence remains consistent on all browsers and devices.
How to combine different fonts in webdesign
When you create a website, you will most likely need more than one font. There are three basic rules that you should follow when combining:
The first fundamental rule in combining fonts is never to use more than three fonts in a design. Rule number 2 is to make sure that your chosen fonts compliment each other . And the third rule you should adhere to is always to establish a hierarchy among them .
And this is what it looks like in practice: first define a primary font. It is the most conspicuous and should be used for headlines. Tip: This font can match the style of your logo. Basically, the primary font should stand out. I like heavy fonts like or a slightly rounded one like to compliment our primary font. And finally, your third font should be an accent font. This font can be used for buttons, CTAs or to accentuate certain parts of the text and to attract your visitor’s attention. A font like
How different types of fonts affect your web design
As the great Vincent van Gogh said, “The Great does not come from impulse alone, but is a chain of little things that have been unified into one.” So choose your font wisely. A clever combination of fonts can have a big impact on your web design.
Look at how the designer used a unique brush script font to highlight the Martial Arts theme and create a cultural connection in the above example. The rest of the body text and call-to-action use a clean, easy-to-read font, combining different sizes and text in all-capital letters, framing the primary font and making it stand out. The result is a well-balanced design that draws attention to the right places.
Do you see how the two web designs above are looking for two completely different looks? The design for financial services provider Satoshi Nation achieves a clean and modern look with a slightly angular sans-serif font, while the design for luxury coffee brand Wallenford uses an elegant serif font to accentuate the high-quality branding style. In both cases, the fonts blend effortlessly into the rest of the design and communicate perfectly what the brand stands for. That’s the power of typography.
Say it with a font
Choosing the right font for your website depends solely on the goal you want to achieve. When you think about style and design, you need a plan and you need to figure out how to present yourself to the world. And fonts are the perfect tool to do this. Do you want to be classic, serious or traditional? Choose an elegant serif font. Do you want to be modern and minimalist? Choose a clean sans-serif font. Are you looking for something in between? Combine fonts to achieve just about any style you want. Simply put, your font says a lot about your business, so choose it wisely.