Look at your business cards. What strikes you at first glance? If all you see is nothing black and white, chances are good that this is the first impression you make on others. Yes, it can be difficult to objectively view your own marketing materials, but there is at least one thing that makes your business card stand out from others: the right color.
If your business card is black and white, you may miss something. behalten die Menschen eine farbige Visitenkarte zehnmal länger als eine schwarz-weiße. , people keep a colored business card ten times longer than a black and white one.
But did you know that there are certain color schemes for business cards that can increase the chances of gaining a new customer or completing a business? , was bedeutet, sie sprechen uns eher an und animieren uns zum Handeln – wie zum Beispiel eine Visitenkarte aus einem Stapel zu nehmen und anzurufen. , which means they appeal more to us and encourage us to act – such as taking a business card out of a pile and calling it.
So what do you have to do to find the right colors for your business card? We’ll tell you. In this article, we’ll look at the various elements that you should think about when selecting the colors for your business card:
- Color theory
- Understand color theory
- color Psychology
- Apply color gauge to your business card design
- Design your card
- Logo Color
- color placement
- paper type
- Fonts and graphics
- brand consistency
- Think of your corporate culture
You may not be aware, but when you take a business card, you build a subconscious connection to what you see. Color can play a big role. To design effective designs, we can use color theory, which helps us to understand how colors complement each other best.
Understand color theory
gives designers an understanding of the role that different colors play in conveying a message. This also includes how colors are mixed and where they lie in the color wheel.
One way, for example, is to group colors in a scheme that merges complementary colors. Another possibility is to group them in an analogous color scheme. Three colors next to each other in the color wheel are considered analog. A designer could also take colors out of the color wheel that represent nature and create a scheme that consists entirely of different shades of green and yellow.
In addition to complementary and analog colors, some designers choose that use colors that are evenly distributed in the color wheel. For example, green, orange and violet together can make a bold, eye-catching statement. You could also opt for a tetradic color scheme, which selects four colors, which are distributed in a rectangular pattern in the color wheel. Play with these variations to find the color scheme that works best for your business card.
In addition to color theory, designers also use color psychology to choose the right color that matches the brand message of a business card. For example:
- Yellow conveys optimism and warmth
- Orange communicates joy and self-confidence
- Red appears youthful and cheeky
- Blue communicates reliability and strength
- Green is associated with peace and health
- Gray is considered neutral and calm
Color psychology can have a big impact on how your business card is perceived. an. If you want to learn more about the meaning of colors and how to use them, take a look at .
Apply color gauge to your business card design
For a pediatric dentist, a fun, lively design that includes reds and yellows is more appropriate, whereas a law firm should use blue, gray, or muted colors to represent reliability. So when it comes to color, first think about what effect you are exiting.
What will set you apart at networking events where attendees collect multiple business cards? You may think: Okay, then a neon card with rainbow colors. But that’s not necessarily the case. Your card should match your brand so people will remember what your business is about. Even a minimalist design with little cleverly placed paint can be the solution.
And do not forget that the color scheme you choose to show up in all of your branded materials – your company logo, signage, website design, and business card – to keep the brand message consistent.
Professional designers have an eye for detail and know that they have to use white space in a targeted way, and first and foremost, make sure the fonts are readable. The color comes into play only after all these design fundamentals have been clarified.
Look at your logo first. It will probably be a salient part of your business card, so you’ll have to choose colors that complement it. . Designers pay close attention to the color wheel and choose colors that are either in the same color family or in wheel . For example, if your logo contains purple tones, you might want to choose a shade of orange as the contrast.
Second, you need to think about how to place your color. You can design your card completely in the color of your choice or place it carefully. Often, the best designs only use color in the logo and text, and the contrasting color determines the tone. You could also design one side of your card completely in the color you use on the other side for your logo.
For non-designers, paper is often a neglected part of the design process. und kann Einfluss darauf haben, wie deine Farben auf der gedruckten Karte rüberkommen. But paper and can affect how your colors come across on the printed map. Thick paper is recommended. You also have the choice between dull and shiny. A shiny finish reflects the light, so remember, if you’re concerned about legibility. Certain lighting conditions may make it harder to read, especially if you have chosen a reflective color such as dark blue or black.
Fonts and graphics
If you choose the colors for your fonts and graphics, you should not forget that contrast is very important. Your name and contact details should be easy to read. On a light background, black is a safe bet. gegenüberliegen. For all the graphics and illustrations that you want to have on your map, complementary colors work well, like those that face each other . You can also use different variants of the same color, a dark blue font and a light blue logo, for example. A clear white or deep black background can highlight the colors of your logo. Always remember that readability is the most important thing, but try different color combinations until you find one that works.
One-sided vs. bilaterally
willst. Once you’re ready to start, you’ll need to decide whether you want a . Placing all information on one page will keep the card short and less expensive. A one-sided card leaves room for a note on the back, but a two-sided card gives you the option of printing your logo on one page and your contact information on the other. Most importantly, a two-sided card gives you the option of using two different colors for each page, or the same color, if you think this would be a better statement.
As important as the choice of color and paper is in general business card design, there is nothing universal about your own marketing materials. The choices you make should be specific to your own business branding. Before you start, look at your existing marketing materials. If you have decided to refresh your color, you must also take the trouble to update all your other materials.
Think of your corporate culture
Aside from the need to match the color of your brand’s marketing, it should also be consistent with the type of corporate culture you are promoting. If you want to be totally professional, your colors should be covered – for example, black, white and gray as well as muted blues or greens. But if you want to be funnier, choose bright, playful colors or earthy tones for a casual look. This will help you naturally attract the kind of clients who appreciate your work environment.
A small piece of paper with a big impact
Your business card serves as a “calling card” for your company. Choosing your colors should easily communicate the nature of your business and match the products and services you offer. Now that you know what to look for, if you choose the colors for your business cards, you’ll be able to make a great impression right away. Trust us – with the right colors your card will be the perfect tool to make new business connections and help clients remember your name.