If you’re a business owner or freelancer, chances are you’ll be fine thinking about your own blog at some point. But what’s the good of creating your own professional blog?
Well, a successful blog can do a lot for you:
It can help you establish yourself as an expert in your field : A blog that provides great insights can help you establish yourself as an expert in your field. Customers and clients are more likely to choose someone who has more industry expertise.
It can help you to be discovered : every blog post you create is another indexed page on your site, and thus another opportunity for you to be discovered by people you do not know yet. A blog post can also be shared through Twitter, LinkedIn, Facebook, and Pinterest to help boost traffic to your site.
It can help you convert leads : Customers and clients go straight to your blog to learn about your brand and decide if they should buy your products. The best blog posts have call-to-action buttons that can quickly turn readers into customers.
That sounds great, but you’re probably wondering how to make a great blog – especially if you’ve never tried it before. Luckily you are not alone! Here’s what you need to know about designing a blog that’s right for you and your business.
Step 1: Buy a domain and find a hosting service
You need a .de domain name and a hosting service for an instant credibility boost on your website.
A .de domain name costs about 12 euros and you pay about 100 euros (or less) per year for a good hosting service. This is a damn good investment that can help you grow your brand to a four- or five-digit amount.
You can register your domain with Namecheap or SiteGround.
und stelle sicher, einen Namen zu wählen, der deine Zielgruppe anspricht, ausdrückt, worum es in deinem Blog geht, und a us . Do not forget to think and make sure pick a name that appeals to your target audience, expresses what your blog is about, and lets .
Step 2: Decide how to create your blog
To build a blog, you have several options: You can hire a freelance web designer and developer or an agency or use a website builder.
If you are looking for the perfect, unique blog design, you should leave the design to a professional designer. Just look at a few portfolios and find a web designer with the right style and experience to create a great web design for your blog. Once you have the perfect web design, you need a web developer to make your blog a reality.
Another option is to hire an agency that will develop, design and set up your blog for you. Both of the above options pretty much guarantee that you end up with a blog that has exactly the features and look you want, but for that level of quality, you also need to be willing to pay more.
However, if the money is tight, you can use a website builder for your blog. These use templates that you can customize – more or less dependent on the template – and fill with your own content. Here are a few of the most popular options you can try:
If you want to quickly create a website, use Wix. Drag and drop you can create your blog in no time.
You have the option to create your own website using the Wix Editor or the WIX ADI (Artificial Design Intelligence).
If you use the Wix editor, you start with a customizable template.
If you choose WIX ADI, you will answer a few questions and the page will automatically be created for you. I used ADI to create my blog, Bucket List Adventures. It works!
Here is my blog after the Wix ADI collected my information and prepared a design.
Maybe you want to create a blog with a visually stunning template? Then Squarespace is just the thing for you.
It’s not as easy to handle as Wix, but you can just drag and drop to create a blog that looks professional.
You can test Squarespace for 30 days. When the trial period expires and you decide to go with your service, you pay 11 euros or more, depending on which plan you choose.
If you want a lot of customization and are willing to spend a lot of time learning how everything works, WordPress is a great option.
First go to the WordPress page to download and get started.
Once you get your page up and running, you need to find a professional-looking theme.
There are many blog themes on WordPress that you can use if you do not have a big budget. an. Look at .
All the options above to create a blog have their pros and cons, so find out which option offers the result after you search and choose one that suits your needs.
Step 3: Create a professional-looking layout
Once you have decided how to create your blog, the next step is to choose a clean and inviting layout that appeals to your audience.
The ideal layout should not distract the viewer’s attention from the content. Instead, it should render your content clean and captivate the readers. You want to take your readers on a journey and show them content that encourages them to read on. Appealing images combined with easy-to-read text and a clear structure will achieve that for you. The right balance between images and text as well as white space plays a big role in a successful layout.
Here are a few examples of blogs with great designs to inspire you.
At the top there is a banner that shows the most popular or latest entry. The icons for each article use bright colors that have a similar style. He also uses the same fonts for headings and categories. Taken together, these elements make the blog seem like a piece of cake.
ist besonders auffällig. The header image of is particularly striking. The bold colors, clean layout and minimalist design help the posts look extremely tidy.
We also love the brand consistency in the pictures. Look at the vivid colors of the hoop, spring fashion, and smoothie articles, which reflect the visual style and artistic direction of the brand.
ist eine Website, bei der es um Kunst und Design geht. is a website that is about art and design. She divides her content into several eye-catching sections. At the top of the blog’s homepage, readers will find the header image of the most popular articles. “The Highlights”, “Latest News” and “More News” contain thumbnails for each post.
There is also a “Creativity Finder” that allows readers to filter the content based on their location (eg Paris, Tokyo), occupation (eg student, architect) and type of content (eg. Video, graphics).
Step 4: Find great font combinations
The ideal font combinations are stylish, professional and elegant. You should not distract from the content.
, und anschauen, um die richtigen Schriftkombinationen für deinen Blog zu finden. You can look at , and to find the right for your blog. , um mehr zu erfahren. Also, read our article on to find out more.
Here are some rules to keep in mind if you have no design experience:
Choose the font
Serif typefaces are the classic, elegant choice, while sans-serif fonts are generally clean and modern. Or maybe a cursive or display font is more your style? . Learn all about .
Limit yourself to a few fonts
Mixing too many fonts together can make a blog look inconsistent. Choose two or at most three fonts for a harmonious, harmonious look. Try to choose web-friendly fonts to speed loading times.
However, the font combinations you choose will not matter if you can read them badly. Think about the size, thickness, color, and spacing of the text to make sure it’s easy to read.
Step 5: Find your colors and stay with them
Color is an extremely effective design element that can impact your brand’s thoughts, perceptions, and conversion rates. ). (According to Hubspot, ). To get the most out of branding, you should stick to a coherent color picker on all your business materials – including your blog.
If you do not have any brand colors yet, you’re probably wondering what colors will help you boost the success of your business. Color psychology will help you to find out! bewusst und wähle eine Kombination, die für den Stil und die Persönlichkeit deiner Marke funktioniert. Color says a lot about your brand, so be aware of the and choose a combination that works for the style and personality of your brand.
“ an. If you want to discover possible color combinations, take a look at Pantone’s suggested color combinations on her page . und besuchen, um ein Farbschema für deine Website zu finden. You can also view the Guidelines for Google’s Material Design and visit sites like and to find a color scheme for your website.
A good tip is to find three or less primary colors for your brand.
Step 6: Take care of a responsive web design
Nowadays, most people look at your blog on mobile devices. In fact, now comes . This means that your web design should be responsive when viewed on a smartphone or laptop. If you do not know how to create a responsive page, work with a web designer. Do not forget to test different devices and browsers before your blog goes live. This will give visitors a great experience no matter how they view your website.
Step 7: Speed up your loading times
Greater emphasis on design than usability and page speed is a common novice error among bloggers.
A study has found that site visitors expect the site to load within . This means that your posts will not be read if the pictures take more than 20 seconds to load. Instead, they will click the back button. nutzen. To control the loading speed of your page, you can use . PageSpeed Insights also gives you specific suggestions on how to improve the speed of your site. Show how to fix -Button zu klicken. All you have to do is click on the Show how to fix button.
Another tip is to keep your design simple. Nobody wants a website with an overwhelming amount of elements. If your competition uses countless pop-ups, widgets, banners, and other unimportant features, that does not mean you have to. Focus on simplicity and just add button and features that matter.
Are you ready to go?
It may take some time to create a blog with a compelling design, but it’s worth it. A great design will help you generate more traffic and attract potential customers.
Spend some time developing your brand aesthetics. Choose the best fonts and colors that represent the personality of your brand, and make sure your blog is fast and responsive on mobile devices. Your readers will thank you.