, Instagram планирует выпустить отдельное приложение для покупок в интернете — IG Shopping. According to The Verge , Instagram plans to release a separate online shopping app, IG Shopping. With it, users will be able to view and purchase products, and sellers – to integrate payment and CRM-systems.
What will IG Shopping be and what do the experts on sales through this social network think about it – read the material.
What to expect from IG Shopping
25 million companies have their own Instagram profile, 2 million of them actively buy advertising on the site. Representatives of the social network so far do not give any official comments about IG Shopping, but, according to approximate sources, the main goal of the application is to attract more businesses to the platform.
Виктор Виноградов уверен, что IG Shopping, в первую очередь, будет предназначен для продавцов: «Мало кто станет загружать отдельную программу, чтобы просто приобрести товар. The founder of the Laba24 studio , Viktor Vinogradov, is sure that IG Shopping, in the first place, will be intended for sellers: “Few people will start downloading a separate program just to purchase goods. Most likely, the elements of the store will appear in the main application, and IG Shopping will allow sellers to take orders, pay and work with the customer base. ”
This is how IG Shopping’s Instagram integration will look like.
: если хотите смотреть, лайкать и комментировать видео, достаточно самого Instagram, планируете публиковать ролики — загружайте отдельное приложение. Everything is similar to IGTV : if you want to watch, like and comment on videos, Instagram itself is enough, you plan to publish videos – download a separate application.
“It makes no sense to drive people between applications. This is a difficult step in the funnel , in which many potential customers will drop out. ”
By the way, in the summer of 2018, the social network added a tool that allows you to sell products through the “Stories”. Famous brands like Louis Vuitton and The Kooples were given the opportunity to attach a special badge to publications, when clicked, additional information about the product appeared.
The main problems of Instagram as a business tool
“The vast majority of entrepreneurs complain about Direct on Instagram. When a person first writes to a store, his message falls into the “Requests for correspondence” section. The manager may not immediately notice the notification and respond to the client a day later. , основатель SMM-агентства Darwin Marketing. People don’t want to wait so much, as a result, the deal breaks down, ”said Victor Shaban , founder of the SMM agency Darwin Marketing.
According to Victor, if the store has more than 100 products, there is no point in publishing them all in the tape or showing them in stories: “ You can promote 10-20 popular products , making a mark that there is more assortment on the site”.
“If Instagram adds the ability to purchase goods directly from the tape, as in a regular store (“ Buy ”button, data form, manager call), interest in the platform from vendors will grow thousands of times, because then the social network will provide the business with a full cycle of interaction with client, ”adds the founder of Darwin Marketing.
Another option for integrating IG Shopping into Instagram
At the same time, Viktor Shaban and Viktor Vinogradov note that initially people come to Instagram not for shopping, but for visual content: “ The main thing is that the social network does not become a marketplace with a lot of advertising , and store owners remember that you need to take beautiful photos audience. ”
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