The Landing Page is considered the new bait of marketing and web design specialists to make a product or service palatable to visitors. But which ingredients make the right spice for a successful landing page? Even small factors can have a positive effect on success.
Small bites stimulate the appetite
New customer acquisition is the big goal of the landing pages. Finally, one has to assume that especially these types of customers will be redirected to the landing pages through Adwords ads, banners and other advertising links. The focus on a single product using the landing page has the advantage that specifically coordinated advertising campaigns, linking effectiveness and relevance of the content strengthen.
Content and messages are relevant to the visitor only if he understands them. Clarity and appealing visualization are therefore the cornerstones of landing page design.
Landing Page Design by Lance Deacon
The visitor needs a clear statement with a corresponding action requirement in order to carry out the desired actions on the landing page. Say a product, service or special offer that he can focus on.
Less is more
The average visitor lingers on the landing page for just a few seconds before making the first decision. Everything that can be picked up and processed by the screen during this period of time helps orientation.
The Long Copy Landing Pages, which are based on regular websites, offer not only the presentation of the product but also further information, such as infographics, videos or testimonials. For products with a high need for explanation, a long copy landing page is often useful to support another action. Nevertheless, Long Copy Landing Pages have not been able to assert themselves permanently.
Short Copy Landing Pages are not only trendy, but also an effective way to bring design to the forefront. Short Copy brings a graphic into the foreground, emotionally tears the visitor along and provides him with the keywords directly. Conviction, willpower and competence are rewarded here.
Call-to-action – challenge the visitor
Landing Page Design by A inventive
The landing page is the right tool to issue orders directly. A clear message lets the visitor know immediately what is required of him. Direct speech puts the visitor to the landing page in the center and makes it part of the action, a principle that attracts mainly new customers. In the ideal case, it then deals with the platform in more detail, arrives at the purchase process or leaves its e-mail address – but an action by the visitor is almost certain in this speech.
All eyes on the landing page
Landing Page Design by Melissa Garlington
The landing page must appeal to the visitor at first glance. Implemented videos make visitors stay longer on the landing page and even share the message through integrated social media buttons. Thus, the achievement of potential new customers with the newsletter or winning the fans and followers is made easy.
Conclusion: Converting landing pages in 5 steps
Successful landing pages have nothing to do with magic. Anyone can turn visitors into customers. The landing page is the poster child for your product and should be treated as one of the most important elements in the marketing plan. Who steps here step by step, can be sure to have laid the foundation for conversions.
- The title says it all!
- Concise text that clearly highlights the most important points
- Effective call to action / call-to-action
- Uniform layout
- Video message or testimonial
The landing page is now in the starting blocks. These tips set design elements on a landing page, and their need, layout and implementation for a specific landing page can now be determined and optimized in user tests. So you get a landing page, which is not only visually appealing, but lets the visitor become a customer.