What Makes a Great Logo: 5 Characteristics of Great Business Logos

What Makes a Great Logo: 5 Characteristics of Great Business Logos

Amazing, memorable business and company logos are not plucked from thin air overnight. A great logo is more than just a visual aid to give the brand beauty. To create a great business logo, professional designers take the time to understand the client’s needs and apply their creative skills to make a unique logo design. With a great product and …

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35 Famous Square Logos From Big Brands In 2018

35 Famous Square Logos From Big Brands In 2018

The psychology of shape in logo design is as significant as the time you or your designer invests in creating a color palette that reflects your business brand. In contrast to the energy and harmony of circular shapes or the strength conveyed in powerful triangular designs, rectangle and square shapes tend to convey ideas of stability, trustworthiness and order thanks …

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30 Best Free Stock Image Websites for Designers 2018

30 Best Free Stock Image Websites for Designers 2018

If you’ve been following the latest web design trends you’d know 2018 is about being unique and different. Master the key principles of good design to ensure your work is beautiful and original. Start taking your own photos or illustrating your work, so the design stands apart from generic design concepts. Where does stock imagery fit into this picture? Strong …

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20 Creative Insurance Company Logo Designs

20 Creative Insurance Company Logo Designs

Selecting the right insurer involves many different considerations. Given people may be required lock into long-term agreements, pay regular fees and often utilize them in times of difficulty, it’s imperative the business is trustworthy, accredited, and efficient. People want to be confident in the service, so will bear in mind factors such as the company’s financial stability, what is covered …

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5 Expert Tips on Creating the Perfect Name for Your Business

5 Expert Tips on Creating the Perfect Name for Your Business

Branding is the key differentiator that separates the good companies from the great. Your brand is the sum perception that your customers have of your business, whether it comes from intentional or unintentional actions. While far from all-encompassing, your company’s name is the first touch point that customers have with your business. A great name can’t save a bad company. …

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20 Ultra Violet Purple Logos … Inspired by Pantone’s 2018 Color Of The Year (Ultra Violet)

20 Ultra Violet Purple Logos ... Inspired by Pantone's 2018 Color Of The Year (Ultra Violet)

Pantone Color Institute, the global color authority, chose Ultra Violet (Pantone 18-3838) as the 2018 color of the year. Bold, bright, purple hues have been popular with trendsetters, the fashion pack, musicians, designers for a while now. Remember 2014’s Radiant Orchard? Dumping the pastel shades of recent years, like 2017’s spring-themed and optimistic,Greenery, Pantone’s Ultra Violet is a blue-based purple …

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6 Digital Design Trends for 2018

6 Digital Design Trends for 2018

If you’re wondering what will be the big digital design trends in 2018, just look back on 2017 for some big clues – think experimental, fun and unique digital experiences. We saw brands turn to custom illustration to add emotion to their brand communications, such as Intercom, a B2B company that uses illustrated vignettes to describe product benefits to users. …

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20 Wildlife Nature Photographer Logos

20 Wildlife Nature Photographer Logos

When you were a kid did you dream of becoming a National Geographic photographer? We did! Learning how to take photographs of wildlife is much harder than it looks. Not only do you need a good eye, strong technical skills and amazing hand-eye coordination, you need to be in the right place at the right time, like photographer Tyhochar Kastiel’s …

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How to Avoid These Six Typical Pitfalls of Logo Design

How to Avoid These Six Typical Pitfalls of Logo Design

You might think successful businesses rise to the top based on distribution networks and price alone, think umbrellas or your popular local street vendor, but you would only be half right. Building brand recognition among the target market is also another contributor to business success. It’s the result of the business value proposition embodied in its company logo and brand …

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Online Design School: 15 Websites To Turn You Into A Pro

Online Design School: 15 Websites To Turn You Into A Pro

As anyone who has tried their hand at being digitally creative can testify, there’s far more to being a great designer than finding your way around Photoshop and CSS. A true designer not only knows their software of choice inside out, they also never get tired of discovering new tricks and shortcuts. There’s a satisfaction that comes with learning new …

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