Podcasts are probably one of the least used marketing tools. berichtet, dass nur 21% der B2C-Vermarkter Podcasts in ihrer Strategie für 2015 nutzten. The reports that only 21% of B2C marketers used podcasts in their 2015 strategy. Only 5% have asked their target group to subscribe! With 46 million Americans using a podcast at least once a month, those are a lot of people left out of the content strategy.
Start your podcast with a captivating cover. Keep reading for design tips and inspiration, including some of 99designs favorite creations.
Follow the guidelines
If you want to distribute your podcast on popular channels, you must meet the requirements of the usual cover arts. For iTunes, your cover must be at least 1400×1400, with a maximum of 3000×3000 pixels. The minimum requirements have been raised many times, so aim higher to be prepared for any future updates.
You will also need to formulate your colors using RGB. You do not want to work out the precise shadows you love so much, and then start over in a new format from scratch. Here are a few magical, colorful examples.
L inks: A geometric teabag feels modern (via Developer Tea). Right: You pick up the overlapping elements and moths (via Atlantic Public Media)
Drop the mic
If you’re browsing podcast covers, you’ll notice some recurring icons. Microphones and headphones are by far the most popular pictures. But your audience is interested in your content, not the medium.
Out of the crowd, make a podcast cover that reflects your message, not the medium. Your design can be sophisticated or simple. zeigt ein Maßband, das sich auf einem heiteren blauen Hintergrund abwickelt und ein traditionelles Hilfsmittel, um den Fortschritt des Gewichtsverlustes zu messen, in Erinnerung ruft, aber nutzt Farbe, um einem manchmal stressigen Thema einen positiven Dreh zu verpassen. Mastering Fat Loss Naturally shows a tape measure that takes on a serene blue background and a traditional tool to measure the progress of weight loss, but uses color to make a positive twist on a sometimes stressful topic. erfindet Buddha als Rock Fan neu, mit einem frechen, detaillierten Cover, welches auf die kultige Schriftart des Rolling Stone Magazins anspielt. Rock & Roll Zen reinvents Buddha as a rock fan, with a bold, detailed cover that alludes to the iconic font of Rolling Stone magazine.
Left: Mastering Fat Loss Naturally Podcast Cover Design by KMS High End Design. Right: Rock & Roll Zen podcast cover design by Juicide.
You do not necessarily need a symbolic object. Entrepreneurs & Coffees nicht ganz so subtiler Wink auf das Starbucks Logo. Your design can be an ironic motive that will give your potential customers a visual taste of your style and humor, such as Entrepreneurs & Coffees not so subtle hint on the Starbucks logo. Call Your Girlfriend. Or consider giving up images in favor of creative text, like Call Your Girlfriend.
Left: Colorful initials set a fresh, amusing note (via Call Your Girlfriend). Right: We take a caramel Frappuccino (via Entrepreneurs and Coffee)
Choose your words wisely
le mot juste , oder dem perfekten Wort, zerbrochen. Gustave Faubert, the brilliant nineteenth-century novelist, has supposedly racked his brains over le mot juste for weeks , or the perfect word. Take an example of him and think about the best title for your podcast. New listeners will most likely first see a thumbnail of your design while shopping on iTunes or similar sites. You may only have three or four words to convince them to try your show. Do not waste any of it.
Left: Take care of the creative gimmick on the microphone. Story Riot Podcast Cover design by nevergohungry . Center: The First Three Chapters Podcast cover design by epiKdesigns . Right: Simple design with a title that makes you curious. (via 99 Percent Invisible ).
When you start a podcast for your business, you’re probably looking for a new way to connect with your customers. Whether you offer expert solutions or talkative, immediate advice, you want your audience to remember you. So why not give your name a face?
People like to know who they are dealing with. A face on your podcast cover can help build trust and close connection to your audience. Start with a professional-quality photo, even if your brand personality is rather casual. Choose an outfit, a hairstyle, and even an expression that matches the tone of your podcast. The comedy podcast by Ricky Gervais makes him grimace for the camera, while Rosetta Thurman, who offers career and life motivation, smiles friendly.