Graphic design uses visual compositions to solve problems and communicate ideas through typography, images, color and form. There is not one way to do this. Instead, there are different types of graphic design, each of which is a specialty.
Although they often overlap, each type of graphic design requires specific skills and design techniques. Many designers specialize in one way; others focus on species that are similar. But as the industry continues to change, designers need to be able to adapt and learn a lifetime so they can change or expand their specializations throughout their careers.
Whether you’re an emerging designer or looking for design services for your business, understanding the eight types of graphic design will help you find the right skills for your job.
1. Visual Identity Graphic Design
A brand establishes a relationship between a company or organization and its target audience. A communicates the personality, tone and nature of an organization, as well as memories, emotions and experiences. Visual Identity Graphic design is just that: the visual elements of a brand identity that act as the face of a brand to communicate these intangible properties through images, shapes and colors.
Designers specializing in visual identity graphic design work with brand stakeholders to design things like and image libraries that represent the personality of a brand. As a complement to standard business cards and office supplies designers often develop a series of visual brand guidelines ( ), which describe the best practices and provide examples of visual branding on various media. These guidelines help to guarantee a consistent brand image in future applications.
Graphic designers for visual appearances need to have a basic understanding of all sorts of graphic design in order to create design elements that fit all visual media. They need to communicate excellently and have conceptual and creative skills, and a passion for exploring industries, organizations, trends and competitors.
2. Graphic design for marketing and advertising
Most people think of marketing and advertising when they think about graphic design.
Companies depend on successful marketing to actively influence the decision-making process of the target group. Great marketing appeals to people based on their needs, perceptions and satisfaction with a product, service or brand. As people find visual content more appealing, graphic design helps companies to promote and communicate more effectively.
Marketing designers work with business owners, executives, managers, or marketers to design marketing strategy assets. You can work alone or as part of an internal creative team. Designers can specialize in a particular medium (vehicle foils or print ads, for example) or design a wide range of promotional materials for print, digital and beyond. . While this role has traditionally been more print-based, it now includes more and more digital assets, especially for use in .
Examples of marketing graphic design
- Postcards and flyers
- Advertisements in magazines and newspapers
- Posters, banners and billboards
- Brochures (Print and digital)
- vehicle wraps
- Signage and booths
- E-mail marketing and templates
- PowerPoint presentations
- Social media ads, banners and graphics
- Banners and retargeting ads
- Images for websites and blogs
Marketing designers need to communicate excellently and solve problems and have good time management. Not only do they have to be proficient in various graphic design, layout, and presentation programs, they also need to be familiar with print and online productions. Entry-level positions in this area are an excellent way for new designers to learn processes and gain valuable skills and experience.
3. User interface graphic design
A user interface (UI) is what a user interacts with on a device or in an application. UI design is the process of designing user interfaces to make them easy to use and provide a user-friendly experience.
A UI includes all the things that a user interacts with – the screen, keyboard, and mouse – but in the context of graphic design, UI design focuses primarily on the user’s visual experience and the design of on-screen graphic elements such as Buttons, Menus, Microinteractions and more. It is up to the UI designer to balance the aesthetics and technical functionality.
UI designers specialize in desktop apps, mobile apps, web apps, and games. They work closely with UX designers (who determine how the app works) and UI developers (who write the code and make it work).
Examples of user interface graphic design
- Web page design
- Theme design (WordPress, Shopify etc.)
- Interfaces for games
- App design
4. Graphic design for publications
Publications are extensive documents that communicate with the target audience through public dissemination. They are traditionally a print medium. Think of However, digital publications have been increasing lately.
Graphic designers specializing in publications collaborate with editors and publishers to design layouts with carefully selected typography and accompanying graphics and images, which include photographs, graphics, and illustrations. Publication designers can work as a freelancer, part of a creative agency or internal designer in a publishing house.
Examples of publication graphic design
Publishing designers must have excellent communication, layout, and organization skills. In addition to expertise in graphic design, they need an understanding of color management, printing and publishing in the digital domain.
5. Graphic design for packaging
Most products require packaging to protect and prepare them for storage, distribution and sale. But can also communicate directly with consumers, making it an extremely valuable marketing tool. Every box, bottle and bag, every can, every container or canister is an opportunity to tell the story of a brand.
Packaging designers design concepts, develop mock-ups and create print-ready files for a product. This requires expertise in the field of printing processes and a good understanding of industrial design and manufacturing. As packaging design touches so many areas, it is not uncommon for designers to design other assets for a product, such as photographs, illustrations, and a visual identity.
Packaging designers can be a jack-of-all-trades or specialize in a particular type of packaging (such as labels or beverage cans) or specific industries (such as groceries or children’s toys). Their work requires the highest conceptual skills and they have to be good at solving problems. They need to be flexible in meeting the needs of their clients, marketers and manufacturers, and to be aware of the .
6. Motion graphic design
Simply put, MotionGraphics are graphics that are in motion. This may include animations, audio, typography, pictures, video and other effects used in online media, television and film. The popularity of this medium has grown significantly in recent years, as technology has improved and video content has become the ultimate.
Motion Graphic Designer is a pretty new specialty for designers. Originally reserved for TV and film, technological advances have shortened production time and costs, making this art form more accessible and affordable. Now you can find motion graphics on all digital platforms, which leads to lots of new areas and opportunities.
Examples of motion graphic design
- Opening credits and credits
- promotional videos
- Tutorial videos
- video Games
Motion graphic designers start by developing storyboards and bringing their concepts to life with animation, video, and traditional art. Depending on the industry, good knowledge of marketing, programming and 3D modeling may be important.
7. Environmental graphic design
Environmental graphic design creates a visual connection between people and places to enhance their holistic experience, making spaces more memorable, interesting, informative or easier to navigate.
Examples of Environmental Graphic Design
- Museum Exhibitions
- Office branding
- Orientation in public transport
- Retail interiors
- Stadium branding
- Event and conference rooms
Orientation design is a particular kind of environmental graphic design that consists of signage, guidance, and visual cues that help people figure out where they are and where to go to find their destination without confusion.
Environmental graphic design is a multidisciplinary approach that blends graphic, architectural, interior, landscape and industrial design. Designers work with many people in these areas to plan and implement their designs. As a result, these designers usually have training and experience in both graphic design and architecture. You need to be familiar with industrial design concepts and be able to read and draw architectural drawings.
Environmental graphic design has traditionally produced static prints, but digital interactive displays continue to increase in popularity as a means of creating a more impressive experience.
8. Graphic and illustration for graphic design
Graphics and illustration are often considered the same as graphic design, but they are very different. Designers design compositions to communicate and solve problems, while graphic designers design the actual graphics and illustrations. Her art takes many forms, from fine art to decoration to narrative illustrations.
Although graphics and illustrations are not technically any kind of graphic design, so much is being created for commercial use in graphic design that one can not talk about one without mentioning the other.
Examples of graphics and illustrations in graphic design
- T-shirt design
- Pattern for textiles
- Motion graphics
- Stock Images
- Graphic Novels
- video Games
- comic Books
- album Cover
- book Cover
- picture books
- Technical illustration
- Concept Art
Graphic artists use a combination of media and techniques to create their work as they work with authors, editors, managers, marketers, and artistic directors in all areas of graphic design. They often have knowledge in the fine arts, animation or architecture. Excessive skills and programs make it possible to find graphic designers who also work as graphic artist and illustrator (and vice versa).
Use the right kind of graphic design for your job
Graphic design is an area that continues to grow and the demand for specialized and capable designers continues to increase. If you are looking for the right person for a design job, knowing the different types of graphic design will help you find the specialist you need.