You have a blog, right? When did you last update him? Can you even remember that?
If the answer is not “yesterday” or “last week,” you’ll miss a HUGE opportunity to reach out to new and existing customers.
70% mehr Kundenkontakte generieren, als Firmen, die dies nicht tun. Research from the content marketing platform HubSpot shows that companies who blog only once or twice a month generate an overwhelming 70% more customer contacts than companies that do not. This is a statistic that is hard to ignore!
I’ll show you how, with a bit of effort, you can get the most out of your blog – it’s a lot easier than you think!
1. Be open to guest authors
The biggest challenge facing bloggers by far is finding the time and inspiration to actually write something. But do not worry, help is approaching! If you’re open to guest authors, you’ll get loads of great content for free. And even better, the person who wrote the post will normally do everything to spread it on their social platforms and also generate traffic for your brand. A win-win situation!
How to Get Guest Writers: Take a few minutes to design a style guide for guest authors. Then create a page on your website with “Guest Contribution” and see how the requests come in.
Newsjacking is the process of creating content around current news and events. For example, say you have an Internet Marketing Agency – If Twitter or Facebook announce a new feature, you could comment on it and write about what it might do to your customers.
How to Use Newsjacking: Search Google News for keywords that are relevant to your products and services, and find stories that you can tweak.
3. Be a freeloader
Imitation is the most honest form of praise and also a great way to get ideas for a new blog post! Mitbewerbers . Buzzsumo is a great tool to find the most shared content, either by searching for a keyword or a competitor’s page .
How to become a freeloader: Find content shared on social networks and produce similar posts for your blog.
4. Target the searchers
By targeting users in the research phase, you can make sure you’re the first one they think about when they’re finally ready to buy something.
ist ein Keyword-Tool, das es erlaubt, Anfragen zu finden, die Leute bei Google eingeben, indem man einfach eines der folgenden Stichwörter hinzufügt: wer/was/warum/wo/wann. Rank Tank Infinite Suggest is a keyword tool that allows you to find requests that people type into Google by simply adding one of the following keywords: who / what / why / where / when.
How to target searchers: Create useful, engaging and unbiased content that answers people’s typical searches for your products and services. Yoast SEO Plugin und folge den Empfehlungen, um sicherzustellen, dass deine Posts die bestmöglichen Chancen haben, in den Suchergebnissen gefunden zu werden. Install the Yoast SEO Plugin and follow the recommendations to make sure your posts have the best chance of being found in the search results.
5. Prediction / Comment posts
Prediction / Comment Posts are a great way to collect free content, and as with guest posts, most participants will do everything they can to share the post on their social channels. You could combine this with newsjacking to put together a list of industry insiders’ opinions about the latest news.
Help a Reporter Out (HARO) können dir dabei helfen, Menschen zu finden, die bereit sind, bestimmte Themen zu kommentieren. How to Accumulate Prediction / Comment Posts: Services like Help a Reporter Out (HARO) can help you find people who are willing to comment on specific topics.
6. Involve your audience in the social networks
Many bloggers make the mistake of publishing content without actively promoting it. This is usually a pretty useless exercise as it means nobody will see your posts.
Studies have shown that a post only gains traction when it has been shared a few times, so it’s worth it to persist.
aBuffer und Hootsuite , um das Teilen über Twitter, Facebook und anderen sozialen Netzwerken zu automatisieren. How to make sure your posts are shared on social networks: Use tools like aBuffer and Hootsuite to automate sharing across Twitter, Facebook and other social networks. Be sure to use relevant hashtags in your posts and make sure the sharing options on social networks are visible in all your posts.
7. Show you interested
Everybody likes being petted and referring to key figures within the industry every now and then could be a great way for your blog post to gain traction. Followerwonk , um die Twitternutzer mit den meisten Followern zu finden, für eine größtmögliche Wirkung. Use Followerwonk to find the Twitter followers with the most followers for maximum impact.
How to be interested: Make sure that the work of everyone you mention in your post refers to their Twitter name with a @ and if you have their address, send them an e-mail telling them that you linked them.
You know these ridiculous Clickbait articles with titles like, “You will not believe how this mom earns 47 million a year!” Or “Like this post to win an Xbox!” Shared by your gullible Facebook friends and being licked – well, I’m not saying you should go that far, but here are a few lessons to learn how to spice up your own tracks.
How to sensationalize your posts: Use words that are most likely to attract attention, such as “unbelievable” or “fantastic.” Emotional Marketing Value Headline Analyzer laufen – das wird dir zeigen, wie emotional dein Titel ist und damit, wie wahrscheinlich es ist, Aufmerksamkeit der Leser zu erreichen. Run your title through the Emotional Marketing Value Headline Analyzer – this will show you how emotional your title is and how likely it is to grab readers’ attention.
9. Be constant
To build an audience and a successful blog, you have to be consistent. Even if it’s just a post every month, it’s important that you regularly produce new content.
How To Be Consistent: Make a calendar, enter what you write, and write a few times a week to write new posts.
10. Do not give up!
Blogging takes time, effort and patience and you’re unlikely to see results overnight. You’ll have to stick to it and if you follow some of the tips above, you’ll make a good start!